January 17-22 - STR hits the University of Lethbridge and Lethbridge Community College

Presenters Chris Broughton (in blue) and Philip Ney (in brown).

The Students for Tobacco Reduction held a series of "lunch and learns" at both the University of Lethbridge and Lethbridge Community College in hopes of bringing some attention to the issue. The series included topics such as Tobacco Industry Marketing, Marijuana Myths and facts, and Spit and Chew tobacco.

Presenters Chris Broughton (in blue) and Philip Ney (in brown).

The response was overwhelming from the audience. "We've had numerous people contact us, wanting to get involved" said Philip Ney, the past Co-Chair of the Students for Tobacco Reduction. "We are trying to bring awareness to the issue, not only for smokers but for non-smokers as well. Students need to realize that while smoking rates among adults over the age of 25 are on the decline, smoking rates among people between the ages of 20-24 are on the rise" says Chris Broughton, current Co-Chair for STR.

Karoline Philip of the Chinook Health Region fielding questions from the audience. One question was regarding Altira. More information on the tactics of this company can be found at www.boycotttobacco.com

The events, which took place over the noon-hour gave students an opportunity to hear both Chris and Philip tell of their experiences with tobacco industry marketing, as well as a chance to grab some free lunch. "We are not trying to buy the students, but we feel that students are more likely to stay and listen to what you have to say if you offer them an incentive" says Ney.

There are so many 'socially responsible' tobacco companies. A small list of the ones we have dealt with include: DOUBLE DIAMOND Cigars, KING EDWARD Cigars, Muriel Cigars and Optimo Cigars.

The most successful event took place on Wednesday, in which a "socially responsible" tobacco company came and spoke to the audience. More information about this company can be found at http://www.licensedtokill.biz. This company talked about how they understand that they kill people, but it's just business. They're motto "We're rich, you're dead" struck home with some students. One commented "how can the tobacco companies do this?". The Students for Tobacco Reduction also want to remind non-smokers that they should protect themselves from second-hand smoke. Visit our section about smoke-free nightlife here in Lethbridge.